Google Ads For A Rubbish Removal Company In Brisbane

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Google Ads For A Rubbish Removal Company In Brisbane

The Client

We had the opportunity to work together as a marketing partner with a reputable rubbish removal company in Brisbane. With years of experience under their belt, they had become known for their efficient, eco-friendly approach to waste disposal. However, despite their solid track record in the field, the online presence was virtually non-existent. The owner recognized the potential of Google Ads and reached out to us for a digital transformation.

The Challenge

In an industry where competition was fierce and rivals were actively running Google Ads campaigns, our client faced a critical challenge. Their competitors were effectively capturing a significant portion of the rubbish removal projects in Brisbane, leaving our client with the risk of falling behind and missing out on valuable leads. To stay competitive and ensure a steady influx of projects, our client recognized the pressing need to join the Google Ads marketing arena. It was a make-or-break decision to secure their position in the business and thrive in a highly competitive market.

What Client Wanted

Our client’s aspirations were straightforward—to leverage Google Ads effectively and drive growth for their rubbish removal business. They looked to us for assistance in:

  • Creating and managing Google Ads campaigns.
  • Optimizing ad spend to maximize ROI.
  • Attracting local customers seeking waste removal services.

Our Approach

With a clear mission in mind, we make a strategy and marketing funnel to transform our client’s online presence and generate meaningful leads. Here’s how we tackled the challenge:

1. In-Depth Keyword Research:

We conducted extensive keyword research to identify high-converting keywords relevant to rubbish removal services in Brisbane. This laid the foundation for our targeted Google Ads campaigns.

2. Strategic Campaign Creation:

We crafted highly focused Google Ads campaigns, tailoring ad copy and ad extensions to capture the attention of potential customers in Brisbane actively seeking rubbish removal services.

3. Continuous Optimization:

Our team closely monitored campaign performance, adjusting bids, keywords, and ad creatives as needed to ensure optimal results and cost-efficiency.

The Result

The results exceeded expectations, confirming the effectiveness of our Google Ads strategy. Within a short timeframe, our client witnessed impressive growth:

  • Click-through rates (CTR) surged significantly.
  • Conversion rates soared, resulting in a significant increase in leads.
  • Ad spend was optimized for maximum ROI, leading to a notable decrease in cost per conversion.

 

Our client’s rubbish removal business in Brisbane has gone from virtual obscurity to becoming a prominent player in the local market. The steady stream of leads and inquiries showcased the power of targeted digital advertising.

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Project overview

We had the opportunity to work together as a marketing partner with a reputable rubbish removal company in Brisbane. With years of experience under their belt, they had become known for their efficient, eco-friendly approach to waste disposal. However, despite their solid track record in the field, the online presence was virtually non-existent. The owner recognized the potential of Google Ads and reached out to us for a digital transformation.

Year

2021

Industry

Service

Tags

Google Ads